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Circle of Excellence Award Areas and Categories

Circle of Excellence
  • About the Awards
  • Award Areas and Categories
  • Award Recipients
  • Volunteer Judges
  • Robert Sibley Magazine of the Year Award
  • CASE Announces 2024 Circle of Excellence Award Winners
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Key Details for 2025

  • Circle of Excellence opens Jan. 8, 2025, and closes March 12. 
  • Enter categories for your staff size. Because teams of any size can achieve excellence, CASE’s Circle of Excellence Awards offer categories by staff size. Enter categories for less than 10 staff, 10 to 25 staff, or greater than 25 staff (based on CASE roster).
  • Awards will be judged locally and globally. In 2022, CASE implemented a new awards system in which each CASE region (Asia-Pacific, Europe, and Latin America) and North America districts considered nominations submitted by their local institutions for their “Best of” recognition. These Best of District/Region are back for 2025.
  • Explore nearly 100 categories to enter, including engagement (student, targeted constituency, and volunteer engagement), leadership (change management, diversity, and talent management), and more.
  • Unless otherwise noted, 2025 Circle of Excellence entries should be original work that was produced or completed between January 1, 2024, and Dec. 31, 2024.

Award Areas and Categories

  • Advancement Services Initiatives (Less Than 10 Staff)
  • Advancement Services Initiatives (10-25 Staff)
  • Advancement Services Initiatives (More Than 25 Staff)
  • Data and Analytics
  • Alumni Relations Initiatives (Less Than 10 Staff)
  • Alumni Relations Initiatives (10-25 Staff)
  • Alumni Relations Initiatives (More Than 25 Staff)
  • Communications Initiatives (Less Than 10 Staff)
  • Communications Initiatives (10-25 Staff)
  • Communications Initiatives (More Than 25 Staff)
  • Digital Campaigns (Student-oriented)
  • Digital Campaigns (Alumni-oriented)
  • Digital Campaigns (Other)
  • Podcasts (Frequent)
  • Podcasts (Occasional)
  • Storytelling
  • Covers
  • Environmental Graphics
  • Illustrations
  • Invitations
  • Magazines and Periodicals
  • Publications
  • Specialty Pieces​​​​​
  • Student Engagement
  • Targeted Constituency Engagement
  • Volunteer Engagement

 

Tip: Many nominations easily qualify for entry in more than one category. You can easily copy nomination information from one category to another, but each entry requires its own separate fee. If an entry does not meet the criteria for a category in which it is entered, CASE and the award judges reserve the right to move the entry to a more appropriate category. 

  • Annual/Regular Giving Campaigns (Less Than 10 Staff)
  • Annual/Regular Giving Campaigns (10-25 Staff)
  • Annual/Regular Giving Campaigns (More Than 25 Staff)
  • Donor Relations & Stewardship Initiatives
  • Flash/Giving Day Campaigns
  • Multi-year Campaigns (Less Than 10 Staff)
  • Multi-year Campaigns (10-25 Staff)
  • Multi-year Campaigns (More Than 25 Staff)
  • Student-led Initiatives
  • Targeted Campaigns & Appeals
  • Change Management
  • Diversity, Equity, and Inclusion Initiatives
  • Talent Management Initiatives
  • Alumni/General Interest: Any Institution Type (Printed Once a Year)
  • Alumni/General Interest: Any Institution Type (Targeted Audience) **
  • Alumni/General Interest: Four-Year Colleges and Universities (Printed Twice a Year) **
  • Alumni/General Interest: Four-Year Colleges and Universities (Printed Three+ Times a Year) **
  • Alumni/General Interest (Independent and International Schools) **
  • Alumni/General Interest (Two-Year Institutions) **
  • Online Magazines
  • Publishing Improvement
  • Single Topic/Special Editions

** Grand Gold and Gold Award winners from these categories are automatically considered for the Robert Sibley Magazine of the Year Award.

Tip: Many nominations easily qualify for entry in more than one category. You can easily copy nomination information from one category to another, but each entry requires its own separate fee. If an entry does not meet the criteria for a category in which it is entered, CASE and the award judges reserve the right to move the entry to a more appropriate category. 

  • Advertising (Online)
  • Advertising (Direct Mail)
  • Advertising (Broadcast)
  • Branding (Department or Subunit)
  • Branding (Institution)
  • Marketing Initiatives (Less Than 10 Staff)
  • Marketing Initiatives (10-25 Staff)
  • Marketing Initiatives (More Than 25 Staff)
  • Micro-sites (Fundraising)
  • Micro-sites (Other)
  • Websites (Institutional)
  • Individual Photographs
  • Portraits
  • Series or Collection of Related Photographs

Tip: Entries in Publications categories are judged on a variety of criteria, including content, effectiveness, and use of resources. While design is also a consideration, publications entered in the Design categories are evaluated primarily on the basis of design, graphics and layout. You may enter the same publication in as many categories for which it meets eligibility requirements, but each entry requires a separate entry fee.

  • Fundraising Annual Reports & Fund Reports
  • Fundraising Case Statements & General Cultivation Publications
  • Presidents Reports & Annual Reports
  • Promotional Publications
  • Student Recruitment (Individual Publications)
  • Student Recruitment (Series or Package)

Note: For online events, do not submit events that were simply live-streamed. While online events may have had an in-person component, the primary focus should have been on the online audience.

  • In-Person (Multi-Day)
  • In-Person (Single-Day)
  • Online Fundraisers
  • Online (One-time Events)
  • Online (Series)
  • Commercials
  • Fundraising (Flash Campaign/Giving Day)
  • Fundraising and Stewardship (Long)
  • Fundraising and Stewardship (Short)
  • Holiday/Year-end
  • News & Research 
  • Promotional (Long)
  • Promotional (Short)
  • Student Audience (Long)
  • Student Audience (Short)
  • Videos on a Shoestring (Fundraising)
  • Videos on a Shoestring (Promotional)
  • Videos on a Shoestring (Student Audience)

Tip: Many articles qualify for entry in more than one category. You can easily copy nomination information from one category to another, but each entry requires its own separate fee. If an entry does not meet the criteria for a category in which it is entered, CASE and the award judges reserve the right to move the entry to a more appropriate category. 

  • Column or Opinion Piece
  • News/Feature (Less than 1,000 words)
  • News/Feature (1000+ words)
  • News/Feature (Series or Collection)
  • Profile (Less than 1,000 words)
  • Profile (1,000+ words)
  • Research, Medicine & Science
A few tips 
  • Most materials meet the criteria for more than one category. Which one(s) you enter is entirely up to you. (On rare occasions where an entry does not meet the entry requirements for a category, CASE and the judge coordinators will move the entry to the most proper category.)
  • You can submit the same entry for as many categories as it is eligible. (Just note that each entry requires its own entry fee.) 
  • Judges are looking for innovative ideas, impressive and measurable results and outcomes, judicious use of resources, and best practices that other institutions can adapt and implement for their benefit.
  • Check out previous winners in a category to see if your entry is comparable.

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