The CASE Library has developed a resource collection on advancement in independent schools. The collection offers information on general trends, advancement, alumni and parent engagement, communications and marketing, and fundraising. This collection also includes a guide to all the CASE Library's sample collections that feature sections for independent schools samples. We encourage you to visit the Schools hub for additional resources and news from CASE.

Getting noticed amid the chaos of an email inbox is harder than ever for marketers. They’re looking for less-crowded routes to reach their audiences, and many are finding one in an old, familiar place: Direct mail. Currents spoke with five COE-recognized teams about the stories behind their mailers and what lessons they’d share with others looking to create their own successful campaigns.

The CASE Library maintains this collection of brand-related samples including visual identity guidelines, brand and logo style guides, brand toolkits, identity management standards and assorted other documents.

The CASE Library maintains this collection of podcasts for all members. It includes those that were recognized with CASE Circle of Excellence Awards.

From blockbuster movies to cult favorite television series, campuses can be popular filming locations. Try to match these shows and films to the correct institutions.

What is race equity as it applies to education institutions? How are advancement teams approaching this work, which experts say involves a wholesale transformation of organizational cultures? How are institutions and individuals moving forward in the name of equity? 

The director of strategic communications at The Browning School shares her thoughts on representation, authenticity, and the power of alumni of color.

The Advancement Resource Catalog is the Library's database of 15,000+ item records (including articles, books, and white papers) available online 24 hours a day, seven days a week. 

The CASE Library has compiled articles and other resources related to student recruitment.

To communicate its value to prospective families, Shanghai American School found methods to “make stories part of the everyday”—even on the international school’s fleet of buses.