For marcomm leaders, it’s key to articulate where you want your team’s work to go—but then bridging the gap between intention and transformation takes a structured approach. That’s where a gap analysis framework comes in. It allows leaders to identify barriers to growth and develop clear, actionable paths to overcome them.

Leaders of higher education institutions and independent K-12 schools have seen their fundraising responsibilities grow over time. To help members meet these challenges, the CASE Library has created this resource collection on how presidents and heads of school can develop their fundraising skills and collaborate with advancement staff. 

Following the U.S. elections in November 2024, the CASE Library has curated this selection of CASE content, news coverage, and commentary on how the incoming Trump Administration and new Congress are affecting the K-12, higher education, and nonprofit sectors.

The CASE Library maintains this collection of strategic plans for advancement for all CASE members.

Whether it be a crisis on campus or a volatile world event, communication officers are under pressure to respond. The stakes of these statements have never been higher. Hear from seasoned education communicators on best practices and strategies, and the need to take a deep breath and fully assess the situation at hand.

This collection includes examples of succession planning guides, toolkits and other materials to help plan and prepare for employee transitions.

Collaborative relationships between colleges or universities and their communities can contribute to an improved quality of life for everyone involved. From economic growth and development to attracting diverse talent to addressing inequalities, town-gown relations can enhance all aspects of a community. 

In too many organizations, advancement is lagging on diversity, equity, and inclusion when it should be leading—and leading proactively. To build inclusive cultures and achieve real success in DEI objectives, advancement teams have to move from awareness to assessment to understanding. It's action with accountability. In this book excerpt, Angelique Grant and Ronald J. Schiller share key steps for leaders to do that.

The new documentary The Antidote spotlights Amarillo College and its efforts to break the cycle of poverty for its students. The institution’s leaders share their thoughts on the film and how it shows the impact of community colleges.

To say the least, 2020 was an unpredictable year for community colleges. Let’s take stock of the challenges we met and the successes we achieved while looking forward to new opportunities in 2021.