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Subject Guide: New U.S. Congress and Presidential Administration

Following the U.S. elections in November 2024, the CASE Library has curated this selection of CASE content, news coverage, and commentary on how the incoming Trump Administration and new Congress are affecting the K-12, higher education, and nonprofit sectors.

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Subject Guide

Sample Collection: Strategic Plans

The CASE Library maintains this collection of strategic plans for advancement for all CASE members.

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Samples
Deniz Menemenci Teaser
January 1, 2025

Talking Shop: Positioning Donors as Heroes

To inspire recurring giving, consistent messaging on impact is key

In its fall 2023 annual fund campaign, Reed College’s team showed donors how recurring giving is a convenient, powerful way to make a difference. The Portland, Oregon, U.S., college won a Circle of Excellence Award in fundraising for its revitalized campaign, which focused on consistency and impact. Here’s why it worked.

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Department
Voices_Jan-Feb-25 teaser
January 1, 2025

Voices: To Create Eye-Catching Illustrations, Do This

Tips for partnering with designers and illustrators

To help a magazine story really shine, give it an illuminating illustration. Here, the 2024 Circle of Excellence winners in the illustration category share their advice for marketing and communications team members collaborating on graphics and illustrations.

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Department
Philanthropy Quiz
January 1, 2025

A Philanthropy Quiz, Powered by Nostalgia

A Buzzfeed-style quiz shows paths for “giving through” rather than “giving to”

What kind of philanthropist are you? That’s what McGill University’s annual giving team invited its community to discover through a fun, Buzzfeed-style quiz for Giving Tuesday 2023.

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Advance Work
Bassoonists Teaser
January 1, 2025

Wanted: More Bassoonists

The Royal College of Music launched a successful pipeline marketing campaign centered on one unique instrument

Bassoons are an “endangered” instrument. Here’s how the Royal College of Music in London launched a successful pipeline marketing to attract and support bassoonists.

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  • Enrollment
Advance Work
Setting the Standard teaser
January 1, 2025

Setting the Standard

Inside CASE’s new framework for brand and reputation

Brand and reputation are essential for success across admissions, alumni relations, and fundraising, yet measuring them directly is challenging. The new CASE Insights Framework for Brand and Reputation Metrics is designed to meet this need, equipping marketing and communications professionals with tools to measure, benchmark, and understand their influence.

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Feature
New Magazine teaser
January 1, 2025

A New Magazine Takes Top Prize

VCU Magazine features storytelling that begins with the university community, but reaches far afield

What is it like to win the coveted CASE Robert Sibley Magazine of the Year Award? The VCU Magazine team at Virginia Commonwealth University, U.S., answer this question and more as they share their strategies and philosophies, along with the surprise, excitement, and gratitude that come with receiving the top honor.

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Feature
Back to the Future teaser
January 1, 2025

Back to the Future

For education marketers and advancement professionals, direct mail offers a path through the digital clutter

Getting noticed amid the chaos of an email inbox is harder than ever for marketers. They’re looking for less-crowded routes to reach their audiences, and many are finding one in an old, familiar place: Direct mail. Currents spoke with five COE-recognized teams about the stories behind their mailers and what lessons they’d share with others looking to create their own successful campaigns.

  • Communications & Marketing
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Feature
Science - a head made of stars
January 1, 2025

Bringing Science Down to Earth

How higher education writers are making complex research accessible to everyday readers

Groundbreaking discoveries by university researchers are typically featured in scientific peer-reviewed journals. So how do the rest of us find out about these landmark discoveries that have the potential to impact our lives? Enter the talented university communicators who employ their passion, curiosity, and storytelling skills to elucidate complex topics. Hear from five award-winning writers who share their passion for science storytelling, along with their best advice.

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Feature

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