For marcomm leaders, it’s key to articulate where you want your team’s work to go—but then bridging the gap between intention and transformation takes a structured approach. That’s where a gap analysis framework comes in. It allows leaders to identify barriers to growth and develop clear, actionable paths to overcome them.

Higher education’s top leadership role has evolved and expanded—and today’s advancement leaders are finding partners in their presidents, chancellors, vice-chancellors, and rectors. Here, five pairs of leaders share how they work together with mutual trust and shared commitment to their institutions.

Kent State University transformed its phone center into a multichannel Alumni Engagement Center that’s revitalized the way it interacts with constituents. The new center has enriched relationships with alumni, friends, and partners—transitioning from transactional to transformational partnerships. Here’s how it works.  

This collection links to articles and resources about scholarship best practices and administration. Topics covered include scholarship criteria and donor control, general scholarship management, and benchmarking.

The CASE Library has gathered these resources to help members develop crisis management plans and communications strategies. This collection links to toolkits, books, articles, and webinars that share advice and recommended practices on how to respond to natural disasters, tragedies, scandals, and other crisis incidents. We also link to sample plans and policies.

CASE Insights on Voluntary Support of Education, 2024 Report covers trends in the economy and voluntary support, survey respondent results, advancement investment, emerging findings, and more. 

The CASE Library has compiled a collection of communications and marketing impact and annual reports which detail departmental qualitative and quantitative accomplishments including web traffic, social media, media placements, and news. 

The CASE Library maintains this sample collection of giving reports, donor honor rolls and campaign reports.  It includes CASE Circle of Excellence Award winners and examples available on institution websites.

The CASE Library has created this collection to support advancement professionals who work with volunteers. It includes information on recruiting, hiring, managing, evaluating, and stewarding volunteers. It also offers resources on volunteers working in specific functions, such as admissions, alumni relations, fundraising, and government relations.

This report is possible thanks to the 2024 Federal Funding Task Force. FFTF members are community college grant professionals who meet with federal program officers each year.