CASE’s 50th anniversary is also a time to look to the future. Five advancement leaders share thoughts on the challenges ahead, along with what makes them optimistic in this roundtable discussion.

Currents asked participants at the 2024 CASE Editors Forum in Washington, D.C., U.S., to share their top tips for writing headlines and the stories that make them proud.

When Oakton Community College’s board of trustees voted to remove the word “community” from its name, the Illinois institution’s marketing and advancement teams embarked on a brand relaunch. This case study highlights the wins, the challenges, and the lessons learned—particularly relevant today as many community colleges consider name changes, mergers, and institutional identity shifts.

Public regional universities are becoming a popular choice for college students because they are accessible both geographically and financially. They are located across all 50 states, and while we may not hear much about these institutions in the national media, they are more than meeting the mission of higher education with cutting-edge pathways for diverse student populations. Find out how four of them are doing it.

In 2019, Mid-State Technical College launched a multiyear capital campaign that would raise nearly $23 million for the benefit of its rural Wisconsin, U.S., community. The creation of the new Advanced Manufacturing, Engineering Technology, and Apprenticeship Center is a direct result of community support and will be fully operational for the 2024 fall semester.

Auburn University's advancement marketing department requires teams to collect metrics—but until recently, the numbers weren’t very useful to the marketing and communications team. Then Director of Content Todd Deery had an idea.

Effective mentorship requires intentional effort by both the mentor and the mentee. Hear from both perspectives with advice and tips for building successful and impactful mentoring relationships.

From tracking alumni engagement to presenting fundraising data to leadership, dashboards are creatively solving problems and making day-to-day work more efficient for advancement professionals. Here, five Circle of Excellence Award-winning dashboard creators provide a deep dive into the origins, execution, and successes of these projects. 

When the Maryville College Class of 1960 gathered for its 35th reunion, alumni wanted to give back to their alma mater but many couldn’t make significant financial gifts. Two years later, an event through which graduates could contribute to the improvement of the college with their time and talent was born.

Go behind the scenes with five photographers who captured award-winning shots of athletes, activists, and campus communities with curiosity, dedication, and ambition.