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Subject Guide: Crisis Planning & Management

The CASE Library has gathered these resources to help members develop crisis management plans and communications strategies. This collection links to toolkits, books, articles, and webinars that share advice and recommended practices on how to respond to natural disasters, tragedies, scandals, and other crisis incidents. We also link to sample plans and policies.

  • Communications & Marketing
  • Crisis Management
  • Organization & Management
Subject Guide

Subject Guide: Volunteer Management

The CASE Library has created this collection to support advancement professionals who work with volunteers. It includes information on recruiting, hiring, managing, evaluating, and stewarding volunteers. It also offers resources on volunteers working in specific functions, such as admissions, alumni relations, fundraising, and government relations.

  • Alumni Relations
  • Alumni volunteers
  • Event Planning
Subject Guide

Subject Guide: The Role of Presidents and Heads of School in Fundraising

Leaders of higher education institutions and independent K-12 schools have seen their fundraising responsibilities grow over time. To help members meet these challenges, the CASE Library has created this resource collection on how presidents and heads of school can develop their fundraising skills and collaborate with advancement staff. 

  • Fundraising
  • Campaigns
  • Fundraising Methods
Subject Guide

Sample Collection: Annual Giving

The CASE Library maintains this collection of online samples for all CASE members. It includes examples of annual fund campaigns, as well as different types of challenge and young alumni campaigns and solicitation samples. CASE Circle of Excellence Award winning programs in the annual giving and fundraising publications categories are also included.

  • Fundraising
  • Annual Giving
Samples

Sample Collection: Stewardship Videos

The CASE Library maintains this sample collection of stewardship videos from educational institutions.

  • Stewardship
  • Communications & Marketing
  • Multimedia
Samples
Our Educational Partners offer a range of additional resources and services
Learn More

Sample Collection: Small Teams

The CASE Library has created this sample collection to support small advancement teams. Learn how educational institutions are raising money and engaging constituents in spite of limited staff, resources, and/or time. These samples are drawn from the CASE Circle of Excellence Awards Program's "On A Shoestring" and "categories. 

  • Advancement Services
  • Stewardship
  • Alumni Relations
Samples

Sample Collection: Lost Alumni

The CASE Library maintains this collection of online samples for all CASE members. It includes materials from lost alumni campaigns that have won CASE Circle of Excellence Awards.

  • Advancement Services
  • Prospect Research
  • Alumni Relations
Samples
Voices: “Sometimes It Just Hits You” Teaser
July 1, 2024

Voices: “Sometimes It Just Hits You”

Editors’ best headline how-tos

Currents asked participants at the 2024 CASE Editors Forum in Washington, D.C., U.S., to share their top tips for writing headlines and the stories that make them proud.

  • Magazines & Publications
Department

Subject Guide: Wealth Transfer

Scholars of philanthropy predict that in the coming decades, trillions of dollars of wealth will pass from older to younger generations. Although projections vary, a significant portion of this Great Wealth Transfer is expected to go to nonprofit organizations. This resource collection shares articles and reports on wealth transfer estimates and advice for fundraisers.

  • Advancement Services
  • Prospect Research
  • Fundraising
Subject Guide
Advance Work: Data-Driven Creativity Teaser
May 1, 2024

Data-Driven Creativity

A marketing and communications team utilizes data to take calculated, strategic risks

Auburn University's advancement marketing department requires teams to collect metrics—but until recently, the numbers weren’t very useful to the marketing and communications team. Then Director of Content Todd Deery had an idea.

  • Data Analysis
  • Communications & Marketing
Advance Work

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