The CASE Library created this collection to of sample economic and community impact reports to assist institutions that want to convey their value to the public. This collection helps to continue the conversation of the CASE panel "Claiming Our Story: The Imperative for Higher Education" that took place at American University in Washington, D.C. on March 9, 2018. 

Leading advancement teams today, amid change and hefty expectations, is like “constantly being in quicksand,” says Jhumar Johnson. That’s why cultivating resilience is crucial. Here, Johnson—who spent 11 years at the U.K.’s Open University—shares how resilience is built on consistency and trust, but also failure and joy.

"Everyone’s career story is unique,” says CASE Co-Executive Director of CASE Europe Pamela Agar, “[and] career paths can be surprising.” Here’s what she’s learned along her journey—and what she’s learned through each career move. 

In 2022, Cardiff University in Wales launched The 30(ish) Awards to celebrate young (and young-at-heart) alumni making positive contributions to their communities.

The CASE Library has gathered these resources to help members develop crisis management plans and communications strategies. This collection links to toolkits, books, articles, and webinars that share advice and recommended practices on how to respond to natural disasters, tragedies, scandals, and other crisis incidents. We also link to sample plans and policies.

The CASE Library has developed a resource collection on advancement in independent schools. The collection offers information on general trends, advancement, alumni and parent engagement, communications and marketing, and fundraising. This collection also includes a guide to all the CASE Library's sample collections that feature sections for independent schools samples. We encourage you to visit the Schools hub for additional resources and news from CASE.

The CASE Library maintains this sample collection of giving reports, donor honor rolls and campaign reports.  It includes CASE Circle of Excellence Award winners and examples available on institution websites.

The CASE Library has created this collection to support advancement professionals who work with volunteers. It includes information on recruiting, hiring, managing, evaluating, and stewarding volunteers. It also offers resources on volunteers working in specific functions, such as admissions, alumni relations, fundraising, and government relations.

Leaders of higher education institutions and independent K-12 schools have seen their fundraising responsibilities grow over time. To help members meet these challenges, the CASE Library has created this resource collection on how presidents and heads of school can develop their fundraising skills and collaborate with advancement staff. 

When it comes to educational marketing, universities and independent schools can seem worlds apart. But today they face similar challenges—competition for students, the need to demonstrate value, and the pressure to stand out in a crowded market. By recognizing each other’s strengths and learning from different approaches, universities and independent schools can enhance their marketing strategies, create stronger student connections, and remain competitive in an evolving, and often challenging, educational landscape.