The CASE Library has created this sample collection to support small advancement teams. Learn how educational institutions are raising money and engaging constituents in spite of limited staff, resources, and/or time. These samples are drawn from the CASE Circle of Excellence Awards Program's "On A Shoestring" and "categories. 

The CASE Library maintains this collection of online samples for all CASE members. We have highlighted successful day of giving campaigns, including past Circle of Excellence Award winners and entries.

Tracy M. Sweet, Chief Communications Officer, Phillips Academy, Andover, Massachusetts, U.S., talks shop about her school’s approach for when and how it responds to world events.

Whether it be a crisis on campus or a volatile world event, communication officers are under pressure to respond. The stakes of these statements have never been higher. Hear from seasoned education communicators on best practices and strategies, and the need to take a deep breath and fully assess the situation at hand.

Cryptocurrency giving is a growing area of philanthropy, and many educational institutions are wondering how or whether to accept these gifts. The CASE Library has created this collection to share resources on cryptocurrency donation trends and gift acceptance practices.

Fundraising today has become increasingly digital. In the last few years, more advancement teams have created roles devoted specifically to digital engagement. Digital gift officers (or the similarly focused donor experience officer) aim to connect with mid-level donors through email, video, social media, virtual meetings, and more. Here’s a look at what teams have learned so far about the challenges and promise of digital engagement with donors.

Day of giving campaigns, sometimes called fundraising blitzes or money bombs, are fundraising campaigns conducted within a short time frame—generally between 12 to 48 hours. A day of giving can be a standalone event on a date important to the institution or held in connection with a larger event, such as #GivingTuesday or a regional Give to the Max Day.

The 2022 Circle of Excellence Award-winning fundraising campaigns took creativity to a new level, using ingenuity to create targeted campaigns, events, annual giving appeals, and more that engaged audiences. Here's what made these projects effective.

The CASE Library provides this sample collection of crowdfunding campaigns at colleges and universities around the world. Campaign goals vary from supplementing research funding and scholarships to student initiated projects and matching funds. Some institutions create their own crowdfunding platforms while others partner with existing platforms.

The CASE Library has developed this resource collection to help members understand current crowdfunding trends in higher education.