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Sample Collection: Prospect Management Policies & Initiatives

The CASE Library has compiled this sample collection of prospect management policies and procedures. Prospect management policies outline procedures on prospect assignments and the movement of prospects through the stages of the development cycle.

  • Advancement Services
  • Wealth Screening
  • Data Mining
Samples

Advancement Resource Catalog

The Advancement Resource Catalog is the Library's database of 15,000+ item records (including articles, books, and white papers) available online 24 hours a day, seven days a week. 

  • Advancement Services
  • Stewardship
  • Wealth Screening

Subject Guide: Major Gifts

The CASE Library receives questions about major gift programs, such as how to start programs from scratch, portfolio management, performance metrics and major gifts trends. This collection aims to introduce the various types of major gifts and offer resources on trends, best practices, policies, and procedures. In addition to articles and white papers, we've listed books that provide a broader overview of major gift programs.

  • Advancement Services
  • Wealth Screening
  • Fundraising
Subject Guide
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December 18, 2019

CASE Library’s ARC is a One-Stop Shop for Advancement Research

Recent resources include subject guides on data privacy, controversial gifts

For members seeking information on a variety of advancement topics, the CASE Library’s Advancement Resource Catalog provides a central stop for resources on topics including campaign planning, engaging non-traditional alumni, and the latest research in the world of advancement.

  • Advancement Services
  • Stewardship
  • Wealth Screening
Article
July 1, 2017

Are You an Advancement VP of a Different Stripe?

How to snag the top leadership position without the gift officer portfolio

Three finalists were competing for a university's advancement vice presidency. One candidate was an alumni director at a U.S. public institution with more than 300,000 alumni. The other two had worked on campaigns and closed major gifts. The alumni director was a leader in his field, had built relationships and managed teams, and understood all aspects of advancement. He aspired to become a college president. Despite his qualifications, the search committee refused to gamble on someone who lacked fundraising experience.

  • Alumni Relations
  • Fundraising
  • Campaigns
Article
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May 1, 2017

The Return on Revelry

Improving events ROI requires frank questions, mindful deconstruction, and continual assessment

Nicola Hunt knew she had to "challenge how things had been done" when in 2013 she became the events manager at the University of Warwick.

  • Data Mining
  • Alumni Relations
  • Engagement
Article
September 1, 2016

Good Things Come from Small Foundations

A guide to generating vital grants from lesser-known foundations

Have a project in need of funding? It's tempting to pitch large educational grant-makers like the Ford and Annie E. Casey foundations, but they attract a lot of proposals. Pursuing grants from smaller, regional, or lesser-known foundations, as Virginia's Radford University discovered, allows you to stand out in a smaller pool.

  • Fundraising
  • Campaigns
  • Corporate & Foundation Relations
Article
January 1, 2016

Outlook: Producing High Performers

Hire for potential, then let donors help whip your new fundraisers into shape

When Nancy Hullihen was promoted to executive director of alumni relations and development at the University of Miami's business school, she needed help training fundraisers who were new to the university—and often to major gifts. One of the school's strongest volunteers and donors, Pat Barron, stepped forward.

  • Alumni Relations
  • Fundraising
  • Donors
Article

Subject Guide: Gift Officer Metrics

The CASE Library has developed this collection of articles, white papers and other resources about gift officer metrics and return on investment. 

  • Fundraising
  • Gift officer metrics
  • Major gifts
Subject Guide

Subject Guide: Return on Investment for Fundraising

The CASE Library compiled this collection of resources on ROI for fundraising to help members learn about metrics and related issues to consider. The collection links to articles that focus on the education sector, as well as those in journals and other sources that cover nonprofits generally.

  • Advancement Services
  • Financial Management
  • Fundraising
Subject Guide

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