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Gap Teaser
May 1, 2025

From Intention to Action

Using Gap Analysis to Mature Your Marketing Organization

For marcomm leaders, it’s key to articulate where you want your team’s work to go—but then bridging the gap between intention and transformation takes a structured approach. That’s where a gap analysis framework comes in. It allows leaders to identify barriers to growth and develop clear, actionable paths to overcome them.

  • Communications & Marketing
  • Strategic Planning
Feature
Sue Cunningham
November 1, 2021

President's Perspective: We Are the Sum of All Our Parts

Reflecting on my personal and professional journey

As you read this issue of Currents, with its focus on intersectionality, I hope you have a chance to reflect on your life journey and your professional journey, and how those experiences shape our important work.  

  • Organization & Management
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Department
 State College, Pennsylvania, U.S., is home to a diverse population, including the Pennsylvania State University community.
September 1, 2021

Town-Gown Relations

How, and why, institutions should collaborate with their communities

Collaborative relationships between colleges or universities and their communities can contribute to an improved quality of life for everyone involved. From economic growth and development to attracting diverse talent to addressing inequalities, town-gown relations can enhance all aspects of a community. 

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Feature
Fields of honor
May 1, 2021

Lest We Forget

Monash University looked to the past to address the present (and future)

Monash University explored a century of history to honor the lives of alumni who served in World War I.

  • Alumni Relations
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Advance Work
The Antidote
May 1, 2021

Care and Community

Documentary highlights Amarillo College’s network of student support

A new documentary underlines the importance of community at a variety of institutions and organizations, including Amarillo College.

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Advance Work
Our Educational Partners offer a range of additional resources and services
Learn More
May 1, 2021

Equity Q&A: Kerrien Suarez

The executive director of Equity in the Center talks about how equity is ‘trendy’ and why institutions don’t approach this work like any other initiatives

The executive director of Equity in the Center talks about how equity is "trendy" and why institutions don’t approach this work like any other initiatives.

  • Organization & Management
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Currents
DEI
March 1, 2021

Awareness to Action

Advancement leaders have an imperative and opportunity to make progress on diversity, equity, and inclusion—first with assessment and understanding, then action with accountability

In too many organizations, advancement is lagging on diversity, equity, and inclusion when it should be leading—and leading proactively. To build inclusive cultures and achieve real success in DEI objectives, advancement teams have to move from awareness to assessment to understanding. It's action with accountability. In this book excerpt, Angelique Grant and Ronald J. Schiller share key steps for leaders to do that.

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Feature
Minecraft graduation
July 1, 2020

Advance Work July/August 2020

The University of Illinois Foundation's chatbot, silent reading parties for UCLA alumni, Minecraft graduations, virtual potlucks for advancement staff, and more.

  • Research and Data
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Currents
Graphic header for Culture of Accountability article
July 1, 2020

A Culture of Accountability

Why expectations, standards, and common purpose are more important than ever to institutions’ success

Healthy accountability is at the core of successful advancement enterprises, but establishing and nurturing a culture of positive accountability can be difficult. Leaders have to be willing to have difficult conversations and find a way to promote performance metrics that empowers employees, avoids micromanagement and leverages an institution’s strategic goals and mission. Team members need to feel like they can rely on their peers and have difficult, even vulnerable, conversations. And individuals must have a clear understanding of expectations and the confidence that all employees are being held to the same standard. 

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Currents
Sue Cunningham
July 1, 2020

President's Perspective: OneCASE Becomes a Reality

Adjusting, connecting, and growing together

This month marks an important moment in our CASE history. We have fully transitioned into a reimagined organization with one legal board. We've moved away from a complex governance structure involving 11 different legal boards, active across time zones, countries, oceans, and hemispheres. The model now has volunteers at its heart, with a structure that is maximising the immense value that each and every one of them provides.

  • Organization & Management
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Currents

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