When it comes to educational marketing, universities and independent schools can seem worlds apart. But today they face similar challenges—competition for students, the need to demonstrate value, and the pressure to stand out in a crowded market. By recognizing each other’s strengths and learning from different approaches, universities and independent schools can enhance their marketing strategies, create stronger student connections, and remain competitive in an evolving, and often challenging, educational landscape. 

CASE’s 50th anniversary is also a time to look to the future. Five advancement leaders share thoughts on the challenges ahead, along with what makes them optimistic in this roundtable discussion.

Whether it be a crisis on campus or a volatile world event, communication officers are under pressure to respond. The stakes of these statements have never been higher. Hear from seasoned education communicators on best practices and strategies, and the need to take a deep breath and fully assess the situation at hand.

Six 2023 Circle of Excellence Awards went to end-of-year video holiday messages, including the Dragon School’s “A Present from the Past.” Find out more about this Grand Gold Award-winning film here and watch the other five award-winning videos.

Deborah Trumble shares what led her to the role of Senior Director of Research at CASE.

This increasingly global nature of the profession enhances CASE’s impact and value to help you succeed—whether you work at a small, private, independent school or college or a large, research-intensive university. Talent, creativity, and expertise exist around the world, and we all have the good fortune to learn from and grow through our colleagues’ knowledge and practice.

To be more environmentally sustainable, some institutions are cutting back on print publications. But digital content has a carbon footprint, too. Advancement teams can use “the 5 Rs” to reduce the energy demand of digital content: refuse, reduce, reuse, repair, and retire. Here’s how.

Campus traditions bring communities together. They build alumni identity and connections. But the pandemic has disrupted the ways campus communities gather, cancelling or changing traditions that were rooted in years of history. Where do traditions stand, in times of change? Here, advancement professionals and higher education researchers share why traditions endure, how they shift, and what role advancement today plays in celebrating and shaping them

From blockbuster movies to cult favorite television series, campuses can be popular filming locations. Try to match these shows and films to the correct institutions.

What is race equity as it applies to education institutions? How are advancement teams approaching this work, which experts say involves a wholesale transformation of organizational cultures? How are institutions and individuals moving forward in the name of equity?