Alumni engagement metrics have come a long way in a short time and are proving to be crucial to advancement teams. With years of solid data under their belts, many in alumni relations are finding significant results from building systems around these metrics, altering their actions in response, and displaying the value of their work to constituents, institutional leadership, and board members.

When disaster strikes, communicators (and their educational institutions) need to be prepared. Advancement professionals share lessons learned from the COVID-19 pandemic, as well as past crises, about being transparent, showing heart, and balancing speed with accuracy.

CASE has reimagined our online learning opportunities amid COVID-19. Here’s what we at CASE have learned about planning meaningful online experiences—lessons that advancement professionals can apply as they hone their online events for alumni, donors, and community.

St. Petersburg College’s Katie Shultz and Valencia College’s Lashon Henderson discuss recommendations and pitfalls related to CARES Act funding and how essential community college grant professionals are to the process.

Even before COVID-19, community colleges had ventured into the virtual arena of esports. In his new bimonthly column, Marc Westenburg, director of CASE’s Center for Community College Advancement, discusses the untapped potential of this rising phenomenon.

Insights from CASE's Alumni Magazine Readership Survey, postcards from "advancement summer camp," COVID-19 resources, and more. 

Some fundraisers turn to outside marketing agencies and public relations firms to maximize the potential of their institutions' campaigns. To ensure success, they stress the importance of collaborating, early and often.

When a university or college undergoes a name change or merger, becomes widely known for a new program, or has a changing student population, what steps do advancement shops take to communicate these changes to their constituents and pursue the advantages of the situation?

In a remote work environment, members of the HACC advancement team are keeping spirits high with a monthly virtual potluck event.

Reacting to the coronavirus crisis, community colleges, and their foundations, jumped to support students with emergency aid and provided unused PPE to health care workers on the front lines.